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Pressrelease
Baselworld 2008
Urbach’s Luxury collection sets new guidelines
Urbach presented there watch collection at the Basel
World 2008 The sensational collection is named
“Precious Inspiration” and was well received as a
surprising shooting star and newcomer. The success
amazed professionals as well as collectors around the
world. The watch emphasizes luxury, design and
radiance. It appeals to a specific class of people: men
and woman in search of being special, looking to
distinguish themselves from the masses.
“State of
the art” a unique watch for discriminating individuals.
Time is as
individual as man himself. Precious Inspiration
is a watch inspired by this philosophy. It is a
collection of luxury;
expressing art and jewelery simultaneously. Generously
large areas in pure 18 carat gold, combined with
valuable diamonds, a limited edition of 200 pieces make
each watch a rare and valuable creation. The heart of
the watch contains an ETA 2892 A2 movement. The body,
the wristband, the face, the crown and container, are
all handcrafted in 18 carat gold.
The secret lies in the design, creativity and clear
functionality.
The design of these unique masterpieces lies in the
depth of the design, setting new guidelines. .It is a
combination of inspiration, rare materials, technical
perfection and clear functionality.
J.U. deliberately looks at her watch as a means of
gauging time.. The success of this watch should be
measured by its exclusiveness and exhilarating design,
deliberately excluding playful auxiliary functions.
Precious Inspiration from J.U. is in a class of
itself, representing the top of prestige and
uniqueness. The Price for these rare and precious
models ranges from $11000 - $29000.
High resolution pictures can be downloaded under
Precious Inspiration
Distribuition and Sale
Art + design gmbh
CH 8127 Forch
Switzerland
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switzerland
